Redirects

This list includes internally linked URLs that redirect to another URL on your website via a redirect. This includes both server-side redirects (e.g. with the 301 status code) and – if you have JavaScript crawling enabled – client-side redirects and URL changes.

Why you should avoid having internal links to redirecting URLs:

301 redirects are a good option if you need to change the URL of a page, or if you want to redirect multiple URLs to a single URL.

However, for internal links, it is best not to link to a URL that redirects to another URL. Instead you should link directly to the destination of the redirect. This will avoid any errors if you decide to remove the redirect at some point.

Search engines like Google do follow your redirects (even if you have multiple redirects in a row), but if you use a lot of redirects, you are unnecessarily wasting the crawling resources of the search engine bots. This keeps the bots busy following your redirects rather than crawling your actual page content.

It can also increase page load time as each redirect requires a new request to be sent to the website server.

You can find more information about redirects in our wiki and on the Google Search Central page.

What the information in this list means:

The left column ("Redirect") shows the redirecting URL and (below it) the destination URL.

The "Pages that link to the redirect" column lists all the pages that have a link pointing to the redirecting URL.

If the link is located in a canonical tag, alternate link or similar, you will see a note saying "Linked via canonical link, alternate link or similar".

How to fix internal redirects:

Change the links on the linking pages to point directly to the redirect's destination URL.

By clicking on the redirecting URL, you can see more details about where these links are located.